The Acura Legend helped put the Japanese luxury brand on the map in the U.S. starting in 1985. Although the Legend departed us a decade later, it appears Acura may have a rebirth in mind.
AutoGuide first discovered a trademark filing for the Legend name on Thursday. Acura curiously filed the trademark in Europe, not with the United States Patent and Trademark Office. That’s suspect because Acura is not a brand in Western Europe. However, the brand could be trying to keep the news under the radar by starting with a European filing. Alternatively, the RLX is known as the Legend in Japan, so if Honda wanted to bring the car to Europe, the company might call it the Honda Legend.
While automakers often refile trademarks simply to protect the rights to a name, there’s good reason to believe the Legend name may return to the U.S. Earlier this year, a report indicated the Japanese luxury brand will show a production-ready concept car based on the previous Acura Precision Concept . The concept debuted in 2016 and served as a harbinger for a design language to come.
The brand currently sells the RLX as its range-topping flagship sedan, though it’s hardly a sales juggernaut. Acura sold fewer than 2,000 RLX sedans in 2018. While some of the sales woes can be blamed on the market’s unending appetite for crossovers and SUVs, the RLX has failed to stand out from the crowd for many years. Acura could aim to […]