Even though it’s been out of production for more than two decades, the Ford Bronco still carries a ton of name recognition. When Ford finally brings back the Bronco next year, it’s planning to capitalize on the off-roader’s popularity by creating an entire sub-brand around the nameplate, according to a Wednesday report from MotorTrend .
That’s a formula that’s worked well for Ford in the past, with the Mustang being the brand’s most-successful example of such a strategy. Mustang models span the gamut from an economical 4-cylinder all the way up to the fire-breathing GT500 with 760 horsepower , and there are a number of different variants and special editions in between. Heck, Ford is even planning an electric SUV to be sold with Mustang styling.
Ford will use a similar leveraging strategy with the upcoming Bronco. First to launch in the Bronco lineup will be a Jeep Wrangler-like SUV that will be available in two- or four-door body styles, removable doors, and a convertible soft top. Within that Bronco SUV family you can expect several different variants, including a hardcore off-road model that will likely be called Raptor, and even hybrid.
Following the introduction of the core SUV, the Bronco name will move into other segments. Ford is reportedly readying a pickup truck variant of the Bronco based on the same body-on-frame chassis as the SUV to take on the Jeep Gladiator. Like the Bronco SUV, the Bronco truck is expected to get a number a derivations.
Beyond that, Ford is planning […]